Thursday, 24 March 2011

New 'Lipstick Theory'?

Could it be that we have a new 'gloom index' to rival the 'lipstick theory'? The lipstick phenomenon shows that sales of cosmetics generally increase in difficult times as women buy more to cheer themselves up. The theory dates back to the depression in the thirties when cosmetic sales increased by 25% despite the dire economic conditions.

Recent research shows that in Britain over 2.5 million people take an annual holiday every year and that figure continues to rise despite the difficult economic times.

People of all age ranges are buying the complete selection of holidays including winter and activity holidays, in increasing numbers despite the uncertain times, weakened pound and increasing inflation rate.

Are holidays an additional 'lipstick theory' or are there better indices of the economic hardships?  We welcome your comments. 

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