Wednesday, 11 May 2011
Bored of Absolut Citron or Grey Goose vodka? Why not try Smirnoff Espresso vodka which has been launched at Bangkok Suvarnabhumi International airport.
The new flavour will be available in 46 airports as a limited edition until 31st August. The launch at Bangkok Suvarnabhumi International airport saw live DJ sets and concourses lit up with led video walls.
Will curiosity make you buy a bottle? Chin Ru Foo, marketing manager at Diageo GTME believes so, she believes that 'Many shoppers in travel retail are looking for something new and different that they cant find at home and we are confident of meeting that need with Smirnoff Espresso.'
I think we'll play it safe next time were passing through duty free!
Posted by Tom Warsop at 19:06