Tuesday, 26 July 2011
Qatar Duty Free has begun efforts to increase its duty free performance by adding 20% of retail space to its operation at Doha Airport.
The company will add an extra entrance to the store to capture further passing trade from the newly opened Terminal B check-in areas.
Qatar Duty Free Senior Vice President Keith Hunter is buoyant regarding the changes: “The main categories to benefit will be liquor and confectionery & food, plus P&C. Apart from the increased space in liquor and confectionery, the changes will improve the customer flow, with a bank of tills that are currently by the walls moving further forward into the store."
Hunter is also targeting the lucrative duty free sectors and clientele from emerging markets: “We are placing a big emphasis on watches & jewellery in this project. It’s around 10% of sales, but it’s growing very quickly. We are seeing more and more Chinese and Russians coming through, amid the expansion of Qatar Airways. So to help us meet that demand we are doubling the size of the watches area in the middle of the store, and creating a new watch counter.”
Posted by Tom Warsop at 20:25