Saturday, 2 July 2011

Premier Inn to do deal with TripAdvisor

Budget hotel chain Premier Inn is to incorporate reviews from consumer review giant TripAdvisor. The chain will allow content and reviews from TripAdvisor to be seen on their 600 properties.

The move will allow Premier Inn's quality to be truly tested and for it to be the first chain to make such a move. TripAdvisor now has around 40 million monthly visitors and more than 45 million reviews.

Premier Inn spokesperson Gerard Tempest said: “Our guests’ opinions are an invaluable source of information for us and we constantly use guest feedback to shape and improve the standards of service available at Premier Inn.

“We also feel that it is important for visitors to our website to be kept well informed and that they should be able to read impartial and transparent reviews for all of our Premier Inn hotels to enable them to make an informed decision about where they would like to stay.”

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