Thursday, 1 September 2011

AirMiles rebranded as Avios

AirMiles, the brand that did exactly what it said on the tin is to be replaced with a new brand, Avios.

The new name also coincides with a change in strategy by The Mileage Company who operate the scheme. From 16th November customers who collect Avios points on BA and Iberia flights will be able to use them on one way flights rather than return flights and also to use them for cabin upgrades. Avios member will also be able to to travel from regional airports in the UK without having to pay supplements.

There is not all good news howver, Avios customers will now be required to pay taxes, fees and charges on their flights and there will now be no such thing as free flights.

What do you all think of the name?

No comments:

Post a Comment