Friday, 21 October 2011

BA unveils new first class experience

Despite the economic downturn BA are continuing to invest in the future and at the higher end of the market.
The recent advertising campaign has brought the nations carrier into the public consciousness and has a feel good factor about the airline and the excitement of travelling abroad.

The airline have also invested heavily in its now re-named First Cabin which for a premium price, will make it the market leader in commercial aviation.In the new First Cabin, passengers will have private suites with 6ft 6" fully flat bed with a sprung mattress rather than traditional foam. In addition to the lie flat bed, passengers will have their own wardrobe, pyjamas and turndown service.

Catering in the new cabin will also allow customers to eat what they want, when they want with a strong emphasis on British experiences such as traditional afternoon tea inspired by The Dorchester Hotel.

On the ground, First customers can enjoy a dedicated check-in area and fast track security while each customer is allowed three items of luggage weighing up to 32kg each with hospitality in the exclusive Concorde Room. The Concorde Room features a concierge desk, private rooms for meetings and 'The Gold Bar' which stocks some of the worlds most prestigious wines and spirits. If getting typsy at the bar is not for you, there is a further Elemis Travel Spa within the lounge which offers treatments prior to take off.

One day..

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