Monday, 31 October 2011

Virgin Australia seek to make capital from Qantas fiasco

Virgin Australia have moved to capitalise on the Qantas upheaval by launching an advertising campaign aimed directly at Qantas' affected customers.

The campaign has been launched in national titles such as The Australian and The Australian Financial Review under the title 'Information for Australian air travelers' . The article goes on and gives the impression that it is directly from the Australian Government and is particularly concerned about its passengers: 'Virgin Australia is committed to helping any travellers affected by the grounding of Qantas aircraft. This includes accommodating affected Qantas passengers on current services where possible and making arrangements to add extra seats across our network, with the help of our partners, Etihad Airways, Singapore Airlines, Air New Zealand and Delta Air Lines.'

The airline also offers to help stranded passengers with a 'Stranded Passenger' recovery fare with Virgin Blue, Pacific Blue or Polynesian Blue Airlines.

Smart move by Virgin and this could be the start of something ugly between the two carriers.

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