Monday, 24 October 2011

Virgin hotels first property to be in Chicago

Virgin group have today announced that they are to open their first hotel in the US city of Chicago. The group have purchased the Dearborn Bank Building in the north of the city. The property will have 250 rooms and is due to open in late 2013.

Observers have noted that the choice of building is aggressive in that it is situated in a location which is populated by a great deal of other hotels. Commenting on the transaction, Anthony Marino head of Virgin Hotels said  -

“This transaction is a first step towards our goal of building a portfolio of hotels that anticipate and respond to the needs of today’s travelers and set a new standard for the industry. The Virgin Hotels team is focused on finding the best locations and strongest partners to bring Virgin’s product vision to life for our 60 million customers around the world.”

Virgin Group have instructed The John Buck Company to undertake the renovation project. Jack Buck, Principal, The John Buck Company said: “We are thrilled to be able to partner with Virgin Hotels to revitalize this beautiful landmark building and to create an exciting new hotel destination in downtown Chicago,”

The opening move by Virgin to open a Chicago hotel is part of a wider plan to open properties in further American cities such as Los Angeles, Miami, New York, San Francisco, Washington DC.

Sir Richard Branson has said that he hopes that the chain "will become the hippest most comfortable in any city."

We look forward to seeing the end result!

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