Wednesday, 9 November 2011

Fairmont hotel dip's toe in all inclusive water

Fairmont Hotels have announced that they are to test an all inclusive style policy at their luxury Fairmont Mayakobe Riviera Maya property in Mexico.

The move is a first for Fairmont Hotels and is a sign that no matter how wealthy its customers, there is no escaping the demand and allure of a one price holiday to cover the majority of costs.

The hotel's manager Ian Robinson doesn't expect the new packages to be the norm for its guests but is an important option to have available "We noticed since the recession that we're losing some ground to some of the more upscale all-inclusives, and we want our market share back."

The Fairmont Mayakoba is located in Riviera Maya where approximately 75% of hotels are all inclusive. Other properties in the area that are not all inclusive are from the major high end chains such as Ritz Carlton, Westin and Intercontinental.

The all inclusive package at the hotel suggests that a family of four could save $311 per day if they were to dine in the hotels standard restaurants and stick to entry level drinks produced by premium brands such as Johnny Walker or Absolut vodka.

If the all inclusive experiment goes well at Fairmont Mayakoba it could be the start of all inclusive being opened up to Fairmont's other properties in sunny holiday destinations.

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