Sunday, 9 October 2011

Boris does London landmark deal with Emirates Airlines

London Mayor Boris Johnson has done a deal with Emirates Airlines which will see the airline become the main financial backer behind the city's cable car project.

Transport for London hope that the scheme could be completed by the end of 2012 and will see the O2 arena and the Excel Centre joined by cable cars. Plans show that the cable car system will have 34 gondolas carrying 2,500 passengers per hour with the journey time being around 5 minutes.

The deal will see Emirates Airlines pay £36 million over 10 years as sponsorship of the project. The sponsorship is at its most controversial however due to a condition of the agreement being that Emirates will now be shown on London's iconic tube map. All future designs of the tube map will show two new stations - Emirates Greenwich Peninsula and Emirates Royal Docklands. The flight path of the cable cars will also be illustrated in 'Emirates Red'.

What do you think? Is this good business by Boris or is he selling his city's soul?