Tuesday, 7 February 2012

Tui bookings boosted by Thomas Cook uncertainty

TUI Travel have today claimed that they have managed to take UK business from its arch-rival Thomas Cook during the January booking season.

The travel giant has now sold more that a third of its 2012 summer holidays, despite increasing prices by 8%. Thomas Cook are due to release a trading update tomorrow which will reveal its new year performance.

Peter Long, TUI chief executive is not shy in explaining why he feels his firm has performed better than industry competitors:  "I think we are clearly a beneficiary of the uncertain environment that our competitor is operating in. We have always said that was likely."

The attitude of Peter Long has also been reflected in TUI's advertising campaign amidst Thomas Cooks' wobble last year which claimed: "No worries about your holiday company and no worries about what you're spending. Unlike a certain holiday company we could mention, you don't need to worry about the way we run our business."

Tui's strong performance is indicative of British customers faith in the tradional package holiday and to be understandably risk averse when purchasing their annual holiday. The 'risk' factor whether it is real or otherwise will continue to be a problem for Thomas Cook and tomorrows figures should make interesting reading.

Alihoco's sales have continued to improve and January 2012 has been our best month to date. Thank you to all customers who have chosen to book with us.

No comments:

Post a Comment