Monday, 2 July 2012

Do you still book holidays on the high street?

A recent study by market research specialists Mintel has found that 70% of people who booked a holiday last year did so entirely online with around 30% choosing to use a traditional high street travel agent. In addition to this, 52% of consumers believe that holidays booked online are often better value for money than booked through a high street operator.
There also appears to be few barriers to entry for online travel agents as 14% of consumers said that they would “purchase a holiday from an internet company I have never heard of if it is cheaper.

The onset of travel bloggers and review sites has clearly allowed holiday makers to be better informed than ever before about which holiday to book. It could be argued that this has taken travel agents out of the equation as long as consumers are happy their own choice of holiday. In difficult times such as these, price is also often the deal breaker between different travel companies.
What do you think? Is price the most important factor?  Do you still use high street travel agents or is online now the only way to book your holidays?

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